It is notoriously difficult to ask humans to imagine what is beyond their current experience. By using anthropological methods and theory however, it is possible to identify the white spaces of non-emerged needs. These white spaces are areas with excellent potential, since they have not (yet) been observed by any of your competitors. It is like being one step ahead of the market. And thus two steps ahead of any market research.

Inculture provides ethnographic research and anthropological analysis of contemporary culture, trends and cultural branding. We forecast, track and map human behavior, giving you a true insight into the culture and allowing you to customise brand experience.