Strategic Guidance – Will your message engage the target group? Are there customers out there that you haven’t thought of? Honestly, a study is not always necessary, I might as well have the insights already. Many years of studies and analysis have given me a bank of knowledge that could be exactly what you are looking for.
Studies – Ethnographic studies of specific phenomena, places, behaviour. Most people are aware of trends and the world around them, but few people grasp reality. By means of ethnographic studies it is possible to quickly detect when change occurs, when new trends are established and new behaviour manifested. It is also possible to find white areas, that is, unsatisfied customer and consumer needs.
Lectures – My subject, how we really behave, is as interesting as it is useful, and for many people, entertaining. Therefore I often give lectures and conduct workshops. Participants range from the directors of a small company to hundreds and even perhaps thousands of people. I have some ”standard subjects”, for example the media behaviour of young people, Generation Z or human as consumer – but of course I can arrange a lecture, workshop or theme day to suit your requirements.