Flipa Summit Business Anthropology 2021

Tomorrow I will speak at Flipa Summit Business Anthropology: No more need to understand humans? For the last couple of years we have heard companies state that they ”put the human being in center”, claiming that rather than being product oriented they now strive to be consumer oriented. To be fully true to a statement … Continued

Conversation with IKEA and Tom Dixon

I was happy when IKEA asked me to lead the conversation with James Futcher, Creative Leader IKEA, and Tom Dixon, designer @tomdixonstudio, at the launch for beDELAKTIG. I introduced the conversation with a short talk, ending with this: “Only by understanding Consumer culture, its trends and anti-trends, and the social role of consumption in the … Continued

We are What We Buy

The last six years I have been working on a book together with Jacob Östberg, professor in advertisement and PR at Stockholm Business school, Stockholm University. Unfortunately it is in Swedish. The title is “We are What We Buy. Consumer Culture is Here to Stay”. Dr Bob Deutsch, who is a cognitive anthropologist, founder and … Continued


This year Inculture will start the project InfluencersLab. Influencers, or lead users, inspire other consumers; what lead users are thinking and doing today, other consumers will think and do tomorrow. Having insights into the world of influencers will enable a company to be one step ahead. The insights from the lab will be of anthropological … Continued

Future Conference

Next week I’ll go to Helsingborg and talk about the future at The Future Conference (#futureconf) together with among others Hampus Jakobsson och Teo Härén. Or, I’ll not speek about the future, I’ll speak about now. Because I think that it’s impossible to talk about the future without really understanding what’s going on right now.

Some like anthropologists

In Falun I think they like anthropologists. Last year Dr Bob Deutsch at Brain Sells held a lecture at Norkaydagen, and this year I’ll go there and talk about media behavior and young people. Excerpt from the presentation of the event (in Swedish): Det är med illa dold stolthet vi presenterar årets huvudtalare för Norkaydagen … Continued

Digital generation – Scotland

Talk about the digital generation in Stornoway invited by Professor Robert Dunbar. Robert Dunbar leads an inter-university research project headed by the University of the Highlands and Islands, but also involving the Universities of Aberdeen, Edinburgh and Glasgow. The project focuses on research relevant to the maintenance and revitalisation of Gaelic. One of the key areas of … Continued

Content is king

Ok, the importance of content, that you’ve heard before… But you can’t say it too many times; seems easy to forget and instead focus on the differences between the digital media devices and the anlog OR just try to do the analog thing in a digital form. This week I talk at Tidskriftseminarium about the … Continued

Digital media culture

Time again to talk about behavior and attitudes related to digital media culture at DagsVara 2013. What human and social consequences are important to pay attention to?

Tendensdagen 2012

I will give a talk at the end of the Tendency Day this year. In my talk I’ll try to give five advice from the anthropological perspective how to develop a brand.