Was interviewed for the blog a sustainable closet. Link here! One question was: What do you believe needs to change? We have to change perspective, from this stubborn focus on the individual, the consumers, to focus on the companies and politicians! It’s the neoliberal ideology that dominates the world today and that system celebrates the … Continued
More and more companies believe that they do ethnography when buying what different research firms call “mobile ethnography”. But really? I zoomed my good friend Siamack Salari, leading expert in ethnographic research, to explore how mobile ethnography is being misused and to hear his views. Siamack has a long experience of working with mobile technology in … Continued
How anthropology grows companies with Katarina Graffman How can a cultural anthropologist help some of the biggest companies in the world? Accomplished anthropologist, author and trainer, Dr Katarina Graffman, says what people do, not what they say they do, is her business. Katarina helps companies spot the opportunities that they don’t even know are available. … Continued
In a world which is becoming ever more complex, not least when it comes to predict consumer behaviour and understand the role of brands as enforcers of identity, the demand for a more profound and enlarged knowledge in related fields has increased markedly. It is a well-known fact that humans often do not act what … Continued
Triple the government support for Swedish companies and demand sustainable business models. The Corona-crisis offers, amid all hardship it produces, an unprecedented opportunity for radical transformation of business life. Me and Harvard Business School Professor Amy C. Edmondson had the pleasure to give some food for thought to entrepreneur Mathias Eriksson. Link to translated article … Continued
My TEDxStockholm Talk with the title ”The stubborn focus on the rational mind lead to climate collapse” is live at TED.com and Youtube. Enjoy! Description: Information and facts will save the climate from our destructive behaviour… Well certainly not, according to anthropologist Dr. Katarina Graffman. We are not rational beings living in a social and cultural … Continued
I was interviewed by Spoon on Hyperchoice. Read the whole article here. ‘We live in a time where the idea of the freedom of choice has become a kind of religion, and we’re constantly forced to shift from making small decisions to making bigger commitments with larger dimensions – every day, ‘ she says. So, … Continued
Will the next generation disconnect? A short feature in the Swedish TV news Rapport about the effects of being connected most of the time.
Talked about social media in the Swedish TV news Aktuellt.
This week our study about the tv programme Idol will be available for everyone who is interested. Just click on this link to Medierådet and order your copy. The report tell you all about the methods used and all insights found!