Flipa Summit Business Anthropology 2021

Tomorrow I will speak at Flipa Summit Business Anthropology: No more need to understand humans? For the last couple of years we have heard companies state that they ”put the human being in center”, claiming that rather than being product oriented they now strive to be consumer oriented. To be fully true to a statement … Continued

A sustainable closet

Was interviewed for the blog a sustainable closet. Link here! One question was: What do you believe needs to change? We have to change perspective, from this stubborn focus on the individual, the consumers, to focus on the companies and politicians! It’s the neoliberal ideology that dominates the world today and that system celebrates the … Continued

The misuse of mobile ethnography

More and more companies believe that they do ethnography when buying what different research firms call “mobile ethnography”. But really? I zoomed my good friend Siamack Salari, leading expert in ethnographic research, to explore how mobile ethnography is being misused and to hear his views. Siamack has a long experience of working with mobile technology in … Continued

Corporate Unplugged #111

How anthropology grows companies with Katarina Graffman How can a cultural anthropologist help some of the biggest companies in the world? Accomplished anthropologist, author and trainer, Dr Katarina Graffman, says what people do, not what they say they do, is her business.  Katarina helps companies spot the opportunities that they don’t even know are available. … Continued

Why anthropology?

In a world which is becoming ever more complex, not least when it comes to predict consumer behaviour and understand the role of brands as enforcers of identity, the demand for a more profound and enlarged knowledge in related fields has increased markedly. It is a well-known fact that humans often do not act what … Continued

Time for change

Triple the government support for Swedish companies and demand sustainable business models. The Corona-crisis offers, amid all hardship it produces, an unprecedented opportunity for radical transformation of business life. Me and Harvard Business School Professor Amy C. Edmondson had the pleasure to give some food for thought to entrepreneur Mathias Eriksson. Link to translated article … Continued

My TEDx Talk

My TEDxStockholm Talk with the title ”The stubborn focus on the rational mind lead to climate collapse” is live at TED.com and Youtube. Enjoy! Description: Information and facts will save the climate from our destructive behaviour… Well certainly not, according to anthropologist Dr. Katarina Graffman. We are not rational beings living in a social and cultural … Continued

Living in a world with too many options

I was interviewed by Spoon on Hyperchoice. Read the whole article here. ‘We live in a time where the idea of the freedom of choice has become a kind of religion, and we’re constantly forced to shift from making small decisions to making bigger commitments with larger dimensions – every day, ‘ she says. So, … Continued

Tribes & Trends

Businesses that are to survive in the future must understand the lifestyles of their consumers and be present in their everyday lives. It’s time to keep your ear to the ground – this means you have to devote attention to watch and listen to your consumers. The extensive shift in the consumer-led economy is only in its infancy. … Continued

Conversation with IKEA and Tom Dixon

I was happy when IKEA asked me to lead the conversation with James Futcher, Creative Leader IKEA, and Tom Dixon, designer @tomdixonstudio, at the launch for beDELAKTIG. I introduced the conversation with a short talk, ending with this: “Only by understanding Consumer culture, its trends and anti-trends, and the social role of consumption in the … Continued