Corporate Unplugged #111

How anthropology grows companies with Katarina Graffman How can a cultural anthropologist help some of the biggest companies in the world? Accomplished anthropologist, author and trainer, Dr Katarina Graffman, says what people do, not what they say they do, is her business.  Katarina helps companies spot the opportunities that they don’t even know are available. … Continued

Why anthropology?

In a world which is becoming ever more complex, not least when it comes to predict consumer behaviour and understand the role of brands as enforcers of identity, the demand for a more profound and enlarged knowledge in related fields has increased markedly. It is a well-known fact that humans often do not act what … Continued