In the latest issue of Journal of Business Anthropology, Volume 2, Issue 2 (2013), I’ve written a short piece about being a “business anthropologist”. Grant McCracken suggests that every company in the future will need a chief culture officer, someone who carries the anthropological way of thinking into the heart of the company and makes … Continued
Month: January 2014
Tendens Special has written a good summary of Inculture’s view on applied anthropology in a branding context. Unfortunately it’s in Swedish. Contact us if you want to read the full-length article.