Society planning by theory or understanding?

On a theoretical level one can argue for and create great tools for a more social and human approach to plan or renew city spaces, but theory is theory. The top down perspective is seldom reflecting the bottom up perception of a place. On a practical level a project aiming to really understand and involve … Continued

Cultural branding

Identity brands are positioned in the consumer’s daily life rather than in their minds. That’s why knowledge about cognitions and the buying decision process won’t help you if that’s what you are trying to accomplish. You need to understand the consumer’s identity projects, their desires and anxieties in their everyday life, collectively constructing and maintaining their identities.Those … Continued