Media, especially for young users, is about a complete integration with everyday life, which constantly is ongoing. It is no longer about the “new” in media technologies that should be problematizied in order to understand the use and impact – it’s about to see media as a cultural expression that mediates social relations. Only then one can also understand how media works and how it affects everyday life.
All technology are social in its manifestation, technology are helping us to be more human. Information and relations are constantly mirrored in the social networks. And your digital self continue to live even though you are not there at the moment – meaning: you can be social all the time, regardless of time and space. This is what “old” media logic has difficult to relate to. Today they still use rigid metrics that fail to measure a total integrated behavior.