Inculture is asked to comment on Dan Herman’s lecture on thursday at Berghs School of Communication. Dr Herman is the man behind the think short paradigm and method: an integrative and comprehensive method for developing, branding and marketing innovations designated to arouse immediate consumer enthusiasm and achieve rapid market penetration and a vast success. It is, according to Dr Herman, a ground-breaking complement to the conventional ‘think long’ marketing and branding. Other commentators will be Stefan Nerpin and Carl Peyron.
