Tomorrow Inculture will participate in the annual MedieAkademin in Gothenburg. The subject this year is “Solidarity – the new digital revolution”. In a time of greed and egoism the consumers are concerned with what consequences this will have for the economy, businesses and life in general. Thanks to online-activites it’s easier for consumers today to participate, share and be part. But what do this mean, is it really “solidarity” or a form of crowd clout?