Why focus so much on culture?

Our friend Colin Drummond, Director of Cultural & Business Insights at Crispin Porter + Bogusky Group, explains on justin.tv why culture is so important in the creative work at the agency. Colin embraces the mishmash of planners, sociologists, journalists and anthropologists and their different framewoks to look upon culture. Is it possible to change culture? Yes, according to Colin, culture wants to change. In the “tv-show” is also Alex Bogusky saying: I don’t really know what anthropologists do… they dig… it’s very strange…”.

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