Women and radio

Inculture has been looking at women and how they use (and not use) the radio. We continue this year to dig deeper in the media behavior of this group together with Swedish Radio. One of the insights is that news in radio is quite uninteresting, but everything need to be current. To define what “news” are is important for all kinds of different traditional “news companies” today. Listen tomorrow when we talk about this.


One response to “Women and radio

  1. Hello, similar occurs in Chile. The radio remains very strong contingency news. Have much credibility. There is also less than broadcast television entertainment. Young people are dropping their relationship with radio and mp3 rise

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