Generation Noll koll 1

One thing Inculture wants to study deeper with ethnographic method is what we usually refer to as generation noll koll. Our expression refer to the notion that we have a younger generation that doesn’t know what’s going on. It’s used as an allusion to how younger people define media, namely “to know what’s going on”, or in Swedish “att ha koll”.

This phenomenon is getting increasingly attention and the phrase is gradually being adapted by journalists and bloggers. See for example an interesting article in Sydsvenskan about youth’s use of internet and how schools are not catching up with them. According to a survey youth spend 14 hours in front of the computer and only 1 of those hours occurs in school! The schools in Sweden are in general sadly behind the digital evolution. Together with Dr Richard Gatarski we will dwell deep into this question and probably something very interesting will come out of it!

Together

5 responses to “Generation Noll koll 1

  1. This is a really important question and I am amazed that the people in the media and communication business are not more interested in this and how it will effect the future.

  2. I think we must make clear that there are a lot of kids that do have “koll” (know what’s going on) and are pretty savvy and critical prosumers of knowledge. One of the most important questions we would like to raise, and refine, is:

    “who has koll and why?”

    Instead of just feeding media’s tendency to echo the darker side of things, our ambition is to put focus on the positives. And thus help spreading a lot of (en)light(ment).

  3. Jag tror att detta skulle vara uppskattat av många lärare och skolor. Vi som arbetar i skolan är överhopade med andra uppgifter och hinner inte alls “hålla oss uppdaterade”. Det finns så mycket som skulle kunna göras på det här området!

  4. Pingback: Anna Serner

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