Month: August 2008

The focus on the young generation continues. They are being thoroughly mapped.  Too often the management think that the youngsters tell the story about contemporary culture. And yes, the young are a potent market, and they influence younger and older, but, the young group is only one part of the complex and ever changing marketplace. … Continued

This is Peter’s door. Peter is 21 years old. He doesn’t want any information that is not about his main interests. The poor marketer has a difficult future.