This year Inculture will start the project InfluencersLab. Influencers, or lead users, inspire other consumers; what lead users are thinking and doing today, other consumers will think and do tomorrow.

Having insights into the world of influencers will enable a company to be one step ahead. The insights from the lab will be of anthropological method and theory focusing on how influencers view the world and things that matter for them and should not be confused with insights gathered from quantitative studies.



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