Why anthropology?

It is notoriously difficult to ask consumers to imagine what is beyond their current experience. Anthropological observation, however, can highlight the need that hasn’t been able to speak its name. By anthropological method and theory it is possible to spot the white spaces when it comes to whatever behavior, need or brand. These white spaces are areas with excellent commercial potential, since they have not (yet) been observed by any of your competitor.

white spaces


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