Ethnography and trendspotting

By using ethnography one can identify key patterns in the users´ emotinal, functional and social needs. That is what real “trendspotting” is – detailed analysis of behaviour in order to predict change. One have to know that human behavior is likely to lead to some development, such as the human need for comfort is often a stronger driving force rather than attitude and lifestyle.


E-postadressen publiceras inte. Obligatoriska fält är märkta *

Följande HTML-taggar och attribut är tillåtna: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>