Consumer meaning saab and koenigsegg
The question we answered: What will happen with the brand Saab if Koenigsegg becomes the new owner? Published in Sydsvenskan 2009-08-19
Månad: augusti 2009
Konsumentnära varumärkesutveckling
Proofreading of the book about Cultural Branding is done. Identity brands are positioned in the consumer’s daily life rather than in their minds.