A growing number of small businesses are now delivering food at your door. But it’s not just food. It’s an environmental friendly produced bag of raw food that constitutes a dinner week for a whole family. Well suited for timed crunched parents who just don’t have time to prepare, plan or shop. In Sweden we have more and more following the trend of subscribing to this kind of services (Middagsfrid, Familyfood, Framtidens mat, Årstiderna). It’s all about simplifying your life. This is an interesting development and when hearing from people that use it, it seems to be cost-effective as well since: “When I buy food myself I tend to get so much unnecessary stuff that I have to throw away.” This might be great but it’s also sort of sad and it says a lot about our stressed out society. But hats off– this is a good business idea.