This week Jonas and I will talk about what makes consumers buy ecological brands (or why they not buy) at Dagligvarutrender, Hotel Rival.
Modern man is an aware being, this largely due to the information that is available everywhere. When awareness grows the demands for products and services also grows. The conscious human knows she cannot change the world by herself, but she wants to do something for a better world, these actions make her feel good. But only a few act upon this awareness, at least to the extent they themselves deem ethically correct. To say that one is aware and to actually act upon this awareness are not the same. Brands need to understand this dwelling to truly connect to the consumers.
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