how to know what you didn’t know you knew – and how do you know when you know that what you knew was what you wanted to know?

Crazy, but very relevant. You see, we’ve been doing fieldwork for Vägverket focusing on getting a holistic view of the total experience of driving in relation to road quality. When I was presenting the study yesterday, one of the Research Analysist said: “It is so weird. I have been analyzing details within this field for a life time, but when I read your report, I felt like ´Yes, this is how it is´.” Obviously he was victim for the complex question above. I told him that we have that response quite often from our clients. So the answer to the question above is: If you want to know what you didn’t know you knew or if you want to know when you know that what you knew was what you wanted to know – you probably have to hire us. Anyone up for the challenge? Just give us a call.

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