A variety of trend consultancies and forecasters provide observations about the changing taste and preferences of consumers and markets. However, frequently their observations give an outside viewpoint. Inculture, a strategic ethnographic consultancy, adopts a more fundamental ‘inside’ perspective.

To be successful, a new awareness of the cultural context and cultural meaning is essential. The need to know is based on intelligence and new skills. Inculture provides ethnographic research and anthropological analysis on consumer behaviour, trends and contemporary culture. We forecast, track and map trends which give you a true insight into the culture. Inculture offers Custom Insights, Trendculture, Inculture Marketing and Futurescaping.

Katarina Graffman, Ph. D. Cultural Anthropology -> graffman at inculture.com
Viktoria Walldin, MA Social Anthropology -> walldin at inculture.com